Universities in the United States of America are creeping up against those in the United Kingdom in world league tables. They have greatly improved in terms of performance. And just in timing with this, many US universities are joining the annual US College Day in Britain to recruit more students from their rival education location. Wh
at are the factors that contribute to this move?
Lucrative Market
As mentioned, US universities are gaining on their UK counterparts in the race for higher education supremacy. Britain has been No. 1 for the longest time and still is but America is becoming a very close top challenger. And because the UK is the sector leader, it has the biggest share of the market and the best part at that. It is simply logical in marketing to pursue and aim to conquer the territory of the leader. This is especially so if you are the No. 1 contender. It is also sound market strategy to compete against your nearest competitor on the top portion of the “top ten list.”
There is much logic in making one step higher by literally making one step higher in terms of conquering different markets. The US wants to “grab” some amount of the market above them and this is UK’s. You do not want to make a step up higher by making a step down lower. The American higher education sector is in a position to make the smart move as they are in the second spot and the nearest neighbour towards north of the higher education international league table is the No. 1, Britain.
High Tuition Fees
American universities are in a good position to target British and foreign students in the UK. It can never be too overemphasised that Britain is the top destination for higher education. As such, it is, again, logical to say that they demand or simply command the highest price. The downside to this, such advantage will be used against you.
British higher education is the best in the world. And because they are so, students must pay a high price to “avail” of it. The advantage of being the world leader to be able to “name” your price and use the money to further support, sustain and advance your product can be used against you.
The American higher education sector can explore, or exploit, this advantage of the British brand and turn it into their own. And US universities have done so, unintentionally or intentionally. Many students in the UK want out because of the high tuition fees.
Popular Dream Place of Prestige
Setting aside the high tuition fees in the United Kingdom, studying in the United States has been like a life-long dream of young people around the world over. In fact, it is not only this. America is “The Dream Place” of many people around the world, not only students. It is specifically living in The States that many are dreaming of and one way to be able to do so is to study there.
The United States has marketed itself throughout the world. While it is considered as the most powerful country of the globe, it is also the most popular. With this power and popularity, life in America has been showcased to almost every nation on Earth. The rest of the world sees and knows how great the US is and that living there is great. The rest of the world is attracted to it.
But on top of the media buzz about how great it is to live and study in America, they have the wares to back it up. It will point back to the rise of American universities in the world higher education league table. One very popular and critically acclaimed example of US higher education is their liberal arts curriculum where students will be able to explore a wide range of options for studies to pursue. Moreover, aside from the overall excellence and further advancement of US higher education, there is the lure to the American life.
Round Up of the Reasons
US universities want to recruit British students because they are a big and good part of the market share of their rivals from the UK higher education sector which is the World No. 1 in their field.
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